APP ENCOURAGES CONSERVATIVES TO TAKE CONTROL OF THEIR ’2ND VOTE’ BY OUTING CORPORATE ACTIVISM
2nd Vote breaks down its scorecard for each company by the issue, giving an explanation about the data and why it ranked as such.
The idea for 2nd Vote — which has the goal of letting users “know where your money really goes when you’re buying something, eating at a restaurant, or supporting an organization” — started about a year an a half ago.
The research-intensive endeavor of 2nd Vote involves tracking down through public record what organizations companies or nonprofits might donate money to. On the app, companies are given a 1-10 score, which corresponds with being actively conservative (8-10), passively conservative (6-7), passively liberal (4-5) or actively liberal (1-3).