We already knew they had a playbook:
"You can't win by reason. Make it about emotion."
That's why I've said we should counter with a REASONED emotional response:
"What kind of monster would legislate away the protection of vulnerable individuals?"
"What kind of a monster would pass laws making our children sitting ducks in the classroom?"
"What kind of a monster would make a young college girl have only the option of vomiting or defacating on herself in hopes her attacker leaves her alone?"
"What kind of a monster would advocate for leaving women/children/elderly individuals/small individuals at the mercy of thugs?"
Ad infinitum. We can add emotion INTO our logical arguments; the antis can't say they're able to inject logic into their emotional arguments.