Black Friday shopping is shifting from hours spent in line to more time online. Sales at retail stores on Black Friday fell to $10.4 billion this year, down from $11.6 billion in 2014, according to preliminary figures from research firm ShopperTrak. And sales on Thanksgiving dropped to $1.8 billion from just over $2 billion. ShopperTrak has 1,200 members, including retailers and malls, in the U.S and overseas. Their figures donít include e-commerce.

A big reason for the declines is increased online shopping, as Americans hunt down deals on their smartphones, tablets and computers.

Black Friday brawl videos are how rich people shame the poor

The exact demography of shoppers on Thanksgiving and Black Friday isnít clear, with the former being too new a trend to track, and it seems to have been changing over recent years, with a higher percentage of millennials taking part of late, but studies have shown the shoppers are more likely to be non-white, or single mothers. Thereís no denying the demographics that seem to show up again in the type of videos we all find so hilarious, however.

As weíve seen of late in the Ferguson-related unrest, the physical struggles of non-white America writ large make for great television. Iíve seen dozens of variations on the obvious and racist pun in the name of the day itself already today. But one thing we can say for sure is that it isnít the wealthy or the comfortable who are standing in line in the cold, or wrestling with one another over a slightly discounted Xbox.

Ferguson Wal-Mart at Peace, the reason for the season