The information is regarding what searches were performed in different states ... so the std google searches that everyone does (like: "hooters", "hooters hooters hooters", and "more hooters hooters hooters") that account for 99% of internet searches would not be on the lists .. 'cause everyone does these searches.
Of course in Indiana they are preoccupied with Jared's sorted issues.
And NJ seems to be worried about soccer (just more proof its really not a part of the USA).
NC seems to be concerned with their RKBA (or maybe suppressing that?)
VA seems concerned with foreigners and foreign affairs.
And all my internet searches on "how to build the most awesome AR" and "how to build an AR using Kraft Mac and Cheese products" did not make a dent in the google list (but probably made other peoples' lists) as they do not show up on this list. Or maybe it did, masking my IP address, showing up in WY instead of where I am.