These kinds of events can be very powerful and informative, ESPECIALLY if those invovled will phrase their reasoning and arguments in terms used by gays, blacks, and other minorities favored by the left.
There was a recent thread on this and this story illustrates another opportunity to highlight need to think about and phrase soundbites appropriately.
"It is important for gun owners to 'come out of the closet'."
"We are tired of being forced to sit on the back of the bus."
"It is time that gun owners are allowed to sit at the same lunch counters as everyone else."
"We are here, we are all around you, we are your neighbors, family members, and fellow church members. We are not going away."
I will also add, having learned the hard way after a few too many media interviews, that one is generally better served by NOT saying too much. The more you say, the more a reporter (or his editor) can then twist it, take it out of context, or otherwise make you look foolish.
Ideally, think of two or three specific sound bites and stick to using those during an interview. If asked a question that doesn't fit one of the subjects you've chosen, deflect the quesiton and answer the question you want to answer. It may drive us crazy watching politicians do this, but those who do it well get elected while those who don't, get skewered in the media.
Question: "Why do you choose to carry guns to the zoo?"
Good answer: "We think it is important for gun owners to come out of the closet and exercise our civil rights."
Question: "But what about that guy that got shot last week?"
Bad answer: "Well, um I don't have any details, but that didn't involve a law abiding gun owner........."
Good answer: "I'm not prepared to speak about that. We think it is important for gun owners to stop sitting at the back of the bus. We must exercise our rights."