That ad has been around for several years in various forms, radio, billboard and TV.
I have seen it several times, and hate it. Always want to say it wasn't the gun that put your brother in jail....it was the fact he was a criminal and shouldn't be around you to lead you down the path to a life of crime...you are better off!
Why we don't do that...there are some pro gun billboard campaigns around in various areas, but basically ads are very expensive.....
OCDO is a big advertisement.
Every time you open carry in public, you are our advertisement.
Every time citizens see you as an upstanding citizen with a gun, not as a threat, criminal, crazy or OMG "Gun Nut" you are our advertisement.
Every time you get to talk to someone about open carry, and constitutional rights, you are our advertisement.