At this point I am inclined to ask "how did this partnership get their FFL application approved." Didn't the BATFE bother to investigate their application or was it just "pencil whipped"??
Was there any followup like the "annual inspection" that is alluded to in the application process?
As to the comments regarding "sniper rifles" I seriously doubt that most media members would recognize a real sniper rifle even if one was being used to give them a "colonoscopy". A good old reliable hunting rifle was the basis for today's sniper rifles with Carlos Hathcock using a Winchester Model 70. The Remington 700 also became a Sniper rifle. The only way a rifle can be a "sniper rifle" is if it is in the hands of a sniper. Otherwise it is just a hunting or target rifle.