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Thread: Starbucks hopes free songs, e-books lure customers. Brews Up Curated Web Content

  1. #1
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    Starbucks hopes free songs, e-books lure customers. Brews Up Curated Web Content

    http://news.google.com/news/story?pz...y+in+Starbucks
    Quote Originally Posted by EMILY FREDRIX , AP Retail Writer
    The move comes as Starbucks faces steep competition from McDonald's Corp. and other fast-food chains pushing increasingly fancy coffee drinks. But it also offers Starbucks a chance to make money by selling songs, e-books and other material to customers who linger over its free Wi-Fi, which saw 30 million log-ins last month.
    Heh heh heh McDonalds as competition. How the mighty have fallen!

  2. #2
    Campaign Veteran since9's Avatar
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    Quote Originally Posted by Doug Huffman View Post
    How the mighty have fallen!
    Whatever.

    The point here is that they're trying to reposition themselves in the market so as to recapture a fair share.

    As for countering McDonalds I think they stand a good chance, as McDonald's coffee is acrid and biting, yet StarBuck's coffee is only slightly more mild.

    Seriously! !!! Gah! WHEN will American coffee producers discover most of our tea drinkers are comprised of those who would never deign to answer the coffee surveys of the 80s (do you like it super roasted, exceptionally roasted, or ashes?).

    Hint to Starbucks, based on a decade of time overseas:

    1. Don't chase your market preferences. SET them.

    2. Your market preferences are MILD coffees. Lots of caffeine, yes, but easy on the stomach! (no dark roasted, save for those who love ulcers).

    3. Your pastries SUCK. Take a clue from Ghillies, in Blacksburg, Virginia, right next to Virginia Tech. NONE of their breakfast dishes suck.

    PS: As simple as my advice is, somone should be paying me about $100 an hour, or at least $400k this next 12 months for the advice I could give them to help them earn millions....

    (sigh)
    Last edited by since9; 10-20-2010 at 08:44 AM.
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    Moderator / Administrator Grapeshot's Avatar
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    Quote Originally Posted by since9 View Post
    snip............ As simple as my advice is, somone should be paying me about $100 an hour, or at least $400k this next 12 months for the advice I could give them to help them earn millions....

    (sigh)
    Perceived value/worth is dependent on whether you are buying or selling.
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    Quote Originally Posted by Grapeshot View Post
    Perceived value/worth is dependent on whether you are buying or selling.
    Whether you're pitching or catching, heh heh heh. How the ne'er be mighty have fallen.

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