JPFO is one of the ONLY pro-2A organizations that "gets it" with regards to PR and using the media to mold public opinion and sentiment.
They sometimes use "out there" tactics, and their messages are sometimes brash and in-your-face, but they seem to actually embrace a 21st century PR model, and actually understand how the media works.
The exposure of duplicity, fraud, and deception used by the "anti's" in the aggressive and unapologetic manner employed by JPFO should be the benchmark by which ALL 2A organizations measure their own PR models. The fact that some of their press released have been banned on certain "pro 2A" forums in certain states is a testament to the fact that they are effective, truthful, and genuinely interested in exposing the lies of the "antis".
I consider it a badge of honor to have been banned for life from one of the forums that prohibited display (and even discussion) of one of their PR campaigns--for much the same reason--criticizing the duplicity and elitism of the "ruling class" in a certain "may issue" state.
If the NRA, GOA and SAF had half the PR chops that JPFO has, and 1/4 of the spine, the "war for the minds" of the American public would have been won by our side decades ago, and groups like the Brady Campaign would now just be a national embarrassment like historical groups such as The American Eugenics Society of the 1920s...
May flights of angels sing him to his rest.