I realize there is more than one way to do things, but when I was organizing monthly meetups, I tried to keep the news media away from our gatherings. I felt it important to simply present ourselves as normal everyday folks with similar interests just getting together. You know..."hey this is no big deal, people do this all over the country, why should CA be any different." I actually had reporters contact me asking to attend and I said "No thank you."
I say this only to caution those who would go simply because a news media outlet is going to be there. Open carry is not about getting your moment in the news, its about rights...the restoration of rights actually. So if your (speaking generally, not to anyone specifically) primary motivating factor is to get on the Factor then you'll just screw it up for everybody.
And I do agree with Harley, to NOT open carry because of AB144 (like AB1934 last year) is to already lose the fight. Carry on!
And for what its worth, the best reaction the news media could possibly capture is that of the business owner telling his/her story about how happy they are for having the open carriers there, how safe their restaruant is, and how much business open carriers can bring to other proprietors if they would only respect the rights of the people as they do.