FYI dont stop reading the article after you see the first few pictures. If you read all the way to the bottom they shoot it throught 22 layes of clothing, then spareribs and then the bullet jello. Fragmentation is seen on the ribs and rapid arc pattern immediately after. Also you mentioned it seemed to be designed to damage vital organs. If you read the article it actually states the rounds purpose is to widen the temporary canal made by a bullet passing through the body. This larger "temporary canal" means more CNS is effected and forms a sort of internal shockwave. Thus doing alot more damage then just what the bullet actually hits.
I did read the full article. I also understand the thinking behind a bullet that fragments into 2 parts and creates more area of effect on vital organs. When I referenced CNS, I was trying to say that in order to end a persons life instantly you need to sever the connection o the CNS to the body. There is roughly a T shaped target on the face that is a straight line up from the lower teeth to just below the line of the eyebrows and across the width of the eyes. This T area is in direct line with the brain stem and will most likely cause an instant death when a bullet passes through in a straight line. If your bullet fragments into 2 pieces of equal mass you are less likely to make a fight stopping CNS hit, as they lose momentum and are less likely to penetrate dense bone.
I have watched high power rifle bullets that are designed to expand rapidly and separate into 2-3 pieces perform amazingly well, but I have also seem them be very sub-par in situations where shot angle isn't perfect of velocities are not in the correct range.
The energy created by the 45acp is not sufficient to cause a "shock wave" stoppage as some more powerful calibers are able. This type of energy dump is usually associated with high powered rifles firing large bullets at 3000+fps. Even in those types of rifle rounds, complete penetration of a human being would occur 99+% of the time and the energy dump would be an almost null factor.
I don't dispute that this new planned fragmentation bullet might very well be a viable option for defense, I'm just trying to point out some possible issues. Also, never forget that selling a product often means creatively phrasing it's shortcomings.
As of late I find myself un-satisfied with the use of traditional Hollow point ammunition. I have been fewing ballistic charts, and effects of various JHP rounds through ballistic jelly. I see little to no differance in actual effectiveness. Recently I have discovered some of what I consider "Non-traditional" home defense rounds. Since I have a .45acp these C2f rounds look rather impressive.
