Congratulations Jim - expand and diversify.
Thought I've had lately because of my grand kids - it's a small market but one not addressed locally - is that of the pre-teen and teen agers.
Gun safety, not just the don't touch, but safe handling w/supervision, technique and marksmanship. Maybe even teams - Jr NRA used to be very active - I started there when I was 8 years old.
Worth some thought?