I might be close to getting Gander to price match Bud's Gun Shop. Last time I spoke to the manager he advised they only price match businesses with a store front. I had him surfing Bud's website right from his checkout terminal at the gun counter, and he admitted the prices were fairly good. At the time I didn't know Bud's had two store fronts (one in Lexington KY, and one elsewhere) -- I thought it was an online-only retailer. Now that I know this isn't the case, we'll have to see what his next argument is.