That's the difference between a top-down organization like Brady and a bottom-up, grassroots "organization" like OCDO.
Brady, at the top, decides to take action against Starbucks, so the leadership organizes the rank and file to do protests. On OCDO, the members discuss supporting Starbucks (without any demands). A large number of us, in many disorganized shows of support, get together at our local Starbucks and demonstrate that we are a bunch of civil, well-mannered, and benign folks, just going about our business.
Considering that we are part of a movement celebrating the sovereignty of the individual, it is only natural that we would operate in a bottom-up fashion, as opposed to having a tyrannical top-down structure.
Did you know the Brady bunch have a forum? I was bored one day and looked through it. There were more threads than posts by far; for the most part it was just the administrator posting topics that were viewed a few times and never commented on. The few replies were so few it couldn't even be called a discussion in even one thread. They are the epitome of top down, no gun control nuts even bother to discuss things on their site, it seems the bradies just hire some people to go to protests.