I guess I'd wonder what exactly would be the purpose of a gun rights march in Lynchburg. We have the largest Christian university in the US that allows many of its students and most of its guests to carry firearms for their protection and they openly advertise it as policy, the vast majority of places in Lynchburg are carry friendly (to the point where it's far easier to list the very few that are not), we have people every day OCing and if you're out and about you run into them regularly, we have many who carry concealed as well who are also nearly everywhere we go and people are aware of it.
We have OCers all over as is, and those that we have are often happy to spread the good news of OCing to those who ask. If we are reduced to the point where we have to march to get the news out that there are people who carry guns and support the right of free people to behave like free people in Lynchburg, something is seriously amiss.