Thats alot of cash for a book.
Kusala, I know money is tight for many folks, including me at the moment, and as such I would never try to push any kind of purchase on anyone. I'm actually a pretty awful salesmen.
But just to keep things in perspective, please consider that no one is actually making money off this book. Profits go towards furthering gun rights through the actions of the CLSD, as well as being directed towards other gun rights related charity issues. I don't remember the exact cost of printing the book, but please understand that it's significant. Even with modern day services of Lulu, books are expensive to print.
Please also consider that this book reflects years of my own personal experience, as well as hundreds of hours of writing, editing, and proof reading. Getting it to the point it's at now has been a monumental task. If it were to actually gross a profit, even in the long term, it would likely have to cost at least twice what it does.