There is a lot of thought that went into Wisconsin Carry and how we set it up. It took a lot of time and money, so I would encourage anyone doing the same to think everything through. Here is what I considered.
First, there were PLENTY of other gun-rights groups in Wisconsin. I initially resisted creating WCI because the last thing I wanted to do was splinter the movement into another group. In Wisconsin we had Wisconsin Gun Owners, we had the Wisconsin Patriots, We had WI-Force, we had ICarry (an illinois group that wanted to cover Wisconsin and Illinois.) We had the Wisconsin Concealed Carry Association, Wisconsin Pro-Gun Movement.
So just off the top of my head there were 6 groups. I didn't think just "another" group was what the state needed.
What eventually changed my (our) minds was the opportunity to do something that other groups were not doing and wouldn't do.
That was file lawsuits. We initially incorporated WCI in order to file a lawsuit challenging the constitutionality of Wisconsin's Gun Free School Zone law. Other gun-rights groups in Wisconsin hadn't taken this approach and I didn't think they would be receptive to it.
In addition, the organizational structure of other groups, I didn't think lent itself to the principles we established.
Our mission statement was very important to us.
That mission was to advocate for the right to carry. Period. Open-carry, concealed carry, that is up to the individual to decide (not the government) We would take a pro-active action-first approach. We committed to the cost of filing the initial GFSZ lawsuit AND filed the suit before we ever asked for a penny from anyone. "action first"
We didn't think taking money on the 'promise' of getting something done would work in Wisconsin. There were already plenty of groups taking donations. (not disparaging their efforts, we just felt that we'd HAVE to set ourselves apart if we wanted to be taken seriously from the get-go)
Other important things: I think its DANGEROUS to have people have vested financial interest in the "struggle". Sometimes, I wondered what people who made a living off of fighting for the right to carry in Wisconsin would do when we got right to carry. Would people REALLY be willing to work themselves out of a job? I think there will always be a need to guard and protect liberty. History shows us you can't accomplish freedom and then walk away and let it stand for eternity. You have to protect liberty from a constant assault of misguided intentions.
Having said that, NO DOUBT financial support for an organization is going to wax and wane depending on the issues of the day. We felt that once Wisconsin got concealed carry, financial support for an organization would drop dramatically. Therefore we thought it was critical that WCI be 100% volunteer so that when donations and financial support was high OR low, no one's livelihood was at stake and no one could question the motives of the organization. No one could say we were acting against the interest of accomplishing gains in freedom in Wisconsin in order to drum up more support financially.
So what I would say to you guys is:
-Are there already groups to work with/within? Are those groups volunteer based?
-If you do start a group, I strongly suggest you make it 100% volunteer, no one gets paid a penny for their time. Its the only way to make sure you are focused on achieving goals, not just perpetuating the struggle.
-Have a clear well-thought-out mission statement that is based in principles of freedom that you can strictly adhere to. Prepare yourselves for how you will navigate 'tough' issues that would segment the gun-rights crowd. We all know there are the "no compromise" gun advocates who will come out against anything that isn't 100% un-infringed right to carry. Make sure your organization is prepared to navigate around the concerns of those who just want MORE access to opportunity to carry (even if in the form of a privilege) from those who are hard-core no compromise right to carry. In Wisconsin we said that we would advocate for anything that expanded opportunity to carry (even if a permit "privilege") so long as it didn't trade an existing right (open-carry) for a privilege. In other words anything that moved us forward, nothing that exchanged one right at the expense of another.
-be "action first". Take substantive action first and THEN ask people to support what you have done.
-focus on results, not membership growth. If you accomplish things, people will join. If you keep accomplishing things, people will continue to join. As soon as you stop accomplishing things and just try to grow membership, you will lose your way.
-Do not do for others that which they should do for themselves. As a 100% volunteer organization, you want people to engage and be active. Foster a culture within the organization with clear policy/procedures that limits the organizations "official" role to only those things that require an organizational participation to make happen. You don't want people to send in $15 and expect that the organization then does "everything". You'll never be able to fulfill the demands put on you. As an example, in Wisconsin, open-carry picnics and "meet-and-greet" events at Starbucks for Coffee, or restaurants have been a great way to raise public awareness. Many times, those events are organized by members acting independently, and then WCI is invited to attend. As a courtesy, we will then communicate information about the event to our vast membership to get the word out and bring in great attendance. But as a volunteer organization, people don't expect that WCI will spear-head and organize every event all across the state. Our members can just as easily set up events. Since we are all volunteer from the Board of Directors, to officers, to members, there is no reason for people to sit back and expect the organization to do something that they themselves could do. It encourages action from members. The resources of the organization are still there to provide things the members could not.
-Utilize technology resources to promote your accomplishments and build your active member network into an efficient machine that can disseminate information exceptionally fast and draw participation.action from members quickly.
at Wisconsin Carry, we use twitter, facebook, youtube, and listbox (for bulk email communication)
Twitter allows us to send out instant messages when we need a quick response to a situation.
our youtube channel allows us to communicate a message the media may not be willing to cover
Facebook allows us to share a great deal of information as well as giving non-dues-paying "members" a chance to participate and be informed.
We are still in the infancy of utilizing those resources to their fullest (especially the youtube channel we have huge plans for) but they are in place.
Anyway, these are just a few rambling thoughts. Most important is to strictly adhere to your principles. Establish a mission that is based in principle and a realistic results oriented approach to achieving goals. Establish an organizational structure that is pure and that nurtures involvement and results, not personal profit or self-promotion.