Doug_Nightmare
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Google Warns Against Blocking ‘Cookies’ Entirely, Triggering Criticism
After promising to offer tools to let users limit “cookies,” which help internet and ad companies track users, Alphabet’s Google suggested it won’t go any further, saying that blocking cookies entirely could be counterproductive for user privacy.
www.wsj.com
Behavioral Ad Targeting Not Paying Off for Publishers, Study Suggests
In one of the first empirical studies of the impacts of behaviorally targeted advertising on online publishers’ revenue, researchers at three universities suggest publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t.
www.wsj.com