Their stores are posted in Connecticut too, so it definitely seems to be corporate policy.
I sent an email a while back and requested them to remove my kids from their "birthday" mailing list since we will not be shopping there any more. I specifically cited their policy as the reason. My email was very polite, but I made it clear that their policy makes it safer for criminals and less safe for customers. I got a reply saying they were removed as requested and nothing else.
It seems they don't care about losing customers!